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Episode 4

Geva Telem

18.05.2020

Jon Reay, CEO & Founder of Rewrite Digital is explaining why it’s crucial for drink brands to play big on digital, how has Covid-19 affected the drinks industry and what would brands need to do in the “day after”. Jon also shares some of the inside stats from his Digital on Drinks 2020 report.

Digital in Drinks 2020 Report

Rewrite Digital’s annual report on the state of digital in the drinks industry launches this month. It reveals the industry’s current digital maturity, the latest innovative examples from around the world, key challenges faced with digital and a forward-looking view on what to expect in the next 12 months. Examples featured in the report include:

Monker’s Garkel – a gin recipe, name and label design generated by a neural network
What’s Your Whisky – an AI-powered tool to discover your perfect Single Malt
Rekorder-Land – a Virtual Reality experience with touch and smell as well as sights and sounds
Ripples – beers and cocktails ‘printed’ with personalised messages

Get access to the full report here: https://rewritedigital.com/digital-in-drinks-2020-report/

OUR GUEST:

Jon Reay, CEO & Founder, Rewrite Digital

Rewrite Digital
Rewrite Digital is a consultancy that helps drinks businesses grow their reach, revenue, reputation and profitability by elevating how they look at and harness digital – from business models to customer engagement, use of data, automation and innovation.

Jon Reay
Prior to launching Rewrite Digital in 2018, Jon worked in several digital agencies around the world for seventeen years. He has led pioneering digital and customer engagement strategies for organisations that include William Grant & Sons, Manchester City FC, IKEA and Tourism New Zealand. Jon has experience working with a range of digital technologies to which he brings significant value to IT, marketing and business strategies for clients. Jon has written for numerous publications and spoken at events and conferences in Europe and the USA.