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Episode 3

Geva Telem & Yifat Yudovsky
12.05.2020

Will Harvey, digital innovation manager at drinks giant Diageo talks about his career path, turning from the agency to the client side, working with some of the most popular spirit brands in the world and explains all about what’s it like being an innovation manager at such a big company, how he discovers new technology and what are some of the campaigns the team has pulled together.

Here are some of the campaigns Will mentions in this episode:

What’s Your Whisky

Talisker Tasting

World Class 2019- Taste of the Future

Will’s personal website

OUR GUEST:

Will Harvey, Digital Innovation Manager, Diageo

Will Harvey is Digital innovation Manager at Diageo for GB and Ireland, He sits as part of the Culture, Media & Futures Team, assuring that Diageo stays at the forefront of all things digital.

Diageo is the global leader in premium alcoholic beverages with an outstanding collection of brands that include Johnnie Walker, Guinness, Smirnoff, Captain Morgan, Baileys, Don Julio, Tanqueray, Crown Royal, Cîroc and many others.

He is also one of the directors at Innovation Social, On the BIMA Brand council and has previously worked at both VCCP and Ogilvy looking to find the balance between Creativity and Technology.

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