Ilan Avitsur, Area Manager at Roust Inc, the 8th largets spirit brand in the world (Russian Standard, Zubrowka and others) about his career, from being a bartender to managing a bartending academy and from working for a 3rd party distributor in a local market to running an area with multiple markets for an international spirit brand and how interpersonal relationships plays a crucial role in business and career development
Ilan joined the world of wine & spirits in 1995 and it quickly became a true love story.
Ilan: From my early years as a bartender, I enjoyed that great satisfaction of hosting people at my bar, exposing them to new experiences. Then, with time, I had this wonderful luck to train thousands of bartendering students, at “Zman Amiti” – a well-known bartendering school in Tel Aviv. I was furthermore invited to write for newspapers and perform in TV programs, having the honor to spread around the remarkable stories behind wine and spirits products and brands.
During my years in the business I have had the pleasure of representing some truly great companies and brands. William Grants and sons, Remy Cointreau, Pernod Ricard, Gruppo Campari and so many more. “Ambassadoring” some of them, distributing others.
This occupation and all its knowledge have always attracted me. Be it as an ambassador, or in marketing or commercial roles, I am one of those lucky people who can genuinely claim their occupation is their passion.
It is a beautiful field we are dealing with.
My professional home for the past 5 years is ’Roust’ Corporation. A very successful global company, where I serve as an area manager, dealing with international challenges while spreading the word of our great authentic brands, such as Zubrowka, Russian standard vodka, Gancia winery and many more.
