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Episode 1

Geva Telem & Yifat Yudovsky
01.04.2020
With 19 years of experience in the beer industry, Charles Nouwen, Head of Passion for Beer at beer giant AB Inbev talks about his career path from small and local to big and global, what his super awesome job title is all about, how he keeps track of the constant changes in the drinks industry and the various products popping up every day and most of all about beer education (the prestigious Cicerone Program) and why storytelling and values plays a major role for both beer brands and consumers alike.
 
Want to guess what Charles’ favourite drink is? Listen to the episode, it might surprise you 🙂

OUR GUEST:

Charles Nouwen, Head of Passion for Beer, AB Inbev

2001 Master in Malting & Brewing Science from UCL Belgium Homebrewer. Worked @ Belle-Vue (Sour Beer, Belgium)/ Hoegaarden (Wheat bottle conditioned beer, Belgium) / Magor (Lagers and English Ales, Wales) and New Beer Development. Beer educator (Zythologist) and Passionate by all things beers.

I keep travelling the world of beer, to help, to inspire, to meet, to learn. I made it a rule that everywhere I go, I save a bit of time, often late at night, to stroll down the streets seeking for an experience and local people. Often in the beer community (comfort zone) but also in coffee shops, experience centers, urban wineries, craft distillers, punk chefs,… and the likes.

Follow Charles on Instagram or read all about his travels in his blog.

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