About Drink X

DrinkX is about the profound influence of consumer drink experiences on the beverage sector, from the changing nature of drink occasions, to digital innovations in drink marketing, to new developments in customization

The next generation of drink experiences

As on-trade remains at a standstill and events continue to be canceled, the DrinkX podcast is expressly being launched at this challenging moment to fill the industry voids that have resulted since the widespread outbreak of Covid-19. Beyond offering multiple perspectives on drink experience from industry thought leaders, DrinkX also offers a shared platform for beverage professionals to navigate new and uncharted territory together, during the current pandemic situation and with insights for the ‘day after’