The next generation of drink experiences
DrinkX is a new podcast about our evolving global drink culture. Tune in to learn how industry professionals are creating drink experiences that leave consumers thirsty for more. Thought leaders, influencers, brand and innovation managers, baristas and mixologists – we’ll be serving up insights with the best of them.
DrinkX is about the profound influence of consumer drink experiences on the beverage sector, from the changing nature of drink occasions, to digital innovations in drink marketing, to new developments in customization
Charles Nouwen, Head of Passion for Beer at AB InBev, discusses the growing emphasis on visual storytelling as a means to brand innovation, and much more.
Geva Telem & Yifat Yudovsky